An ACLE (Alternative Class Learning Experience) on Science Journalism was held at the Beltran News Room, Plaridel Hall of University of the Philippines, Diliman.
Speaker Shaira Panela, a freelance science journalist, said that the Philippine media give most of their attention to celebrity news rather than on scientific reports.
She also said that science does not sell in the Philippines which make it harder to citizens to be informed on the matter.
“Sa Pilipinas, mahirap i-educate ang media owners kasi kailangan mo pang sabihin sa kanila, ‘Kikita ka rito,'” she said.
According to her, there are steps on how to promote science in the country:
1. “One, to educate the keepers of media.
2. Second, institutionalize in the education system. Hindi hahanapin ng tao ang hindi niya alam.”
Second speaker Candeze Mongaya, Information Officer of Project Noah, discussed the hardships they encounter in their field to simplify science information for the Filipino mass audiences to understand.
She said, the media, including social networking sites, play a great role in disseminating such information to the Philippine residents for their safety, especially during calamity period.
“To move forward, there should be strong communication, analytics on website users, and improved media literacy.”
The speakers emphasized on the need to promote science in the Philippines, and to make this understood by the means of media by the Filipinos.