Adobo Festival of Ideas

Break the myths and learn the truth about advertising at the first Adobo Festival of Ideas.

MANILA – In advertising, is it really all about selling? Do people go overtime all the time? Do they get to join all the awards shows? Is it really that glamorous? Are the offices always lively and buzzing with great ideas? Does one have to be exceptionally brilliant to make it?

Anyone who is interested in the ad industry has probably asked all these questions and more, though answering them is not as easy as binge-watching Mad Men or reading through all the Black Swan rants.

When it comes to finding answers to all those burning questions and knowing what advertising is really about, it’s best to hear it from the people on the inside – which is why adobo is hosting the first Festival of Ideas on Saturday, November 22, 2014 at the Samsung Hall, SM Aura Premier.

Reaching out to the next generation of creatives and advertising professionals, the Festival of Ideas is a series of talks from industry insiders and experts.

The whole day event aims to give advertising newbies, juniors and students a more realistic view of the industry. The event is divided into eight sessions covering various topics relevant to today’s ad men. Talks discuss issues such as Advertising and Marketing Happiness, Digital Pervasiveness, The Battle for Creativity, Work-Life Balance, and more.

The line-up of speakers is a who’s who of the industry’s most prominent creative leaders: McCann Worldgroup President Raul Castro, Coca-Cola Marketing Director Jasmin Vinculado, Publicis Manila CEO Matec Villanueva, filmmaker Marlon Rivera, Publicis JimenezBasic Associate Creative Directors JP Cuison and Kulas Abrenilla, Lowe Thailand’s creative tandem Katrina Encanto and EJ Galang, advertising veteran Ompong Remigio, Publicis JimenezBasic Executive Creative Director Brandie Tan, AKQA Shangai Creative Director Asterio Gutierrez, Lowe Philippines president and CCO Leigh Reyes, TBWA\SMP ACD John Ed De Vera, ABS-CBN chief digital officer Donald Lim, Spotify Sales Director of Asia Jonathan Nadiranto, DM9JaymeSyfu CCO and Chairman Merlee Jayme, and BBDO Guerrero Creative Chairman David Guerrero.

Apart from the conference, the event will include the launch of the adobo Design Awards 2015, an exhibit of past winners, and a networking party that gives participants the opportunity to mingle and strengthen their connections within the industry.

The adobo Festival of Ideas is held in partnership with Max’s Restaurant, Jamba Juice, Krispy Kreme, Pancake House, Yellow Cab,, Thirty Six-0 Productions, ABS-CBN Corporation, UXMNL, MITH events, Hit Productions, Executive Decisions, Underground Logic Productions, Colt 45, Tanduay Ice and SM Aura Premier, with media partners ABS-CBN Sports+Action, Balls TV, Cinema1, Lifestyle Network, Business Mirror, Business World, The Philippine Star, Manila Bulletin, Philippine Daily Inquirer, Crossover, CreatiVoices Productions, ClickTheCity, WhenInManila, and Rappler.

The event is supported by the Association of Marketing Educators of the Philippines, DLSU MooMedia, UST TouchPoint, DLSU Student Media Congress, the University of Asia and the Pacific, and Ateneo COSA.

Tickets are available are at P1500 for students and P2500 for professionals, with special promotions on group bookings. For inquiries, please contact Kriss Luciano at 09178469406 or visit our website at


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